Music Videos I Admire

There are thousands of music videos out there and I found it quite difficult to pick my favourites. My top 3 are "Everything Has Changed" which is a new release by Ed Sheeran and Taylor Swift, "If I Were A Boy" by Beyonce and "Thinking Of You" by Katy Perry.



I like this video as it tells a story throughout the song and it builds as the song progresses. The audience can connect with the characters and follow the story with ease. The audience know immediately that there two protagonists are miniature versions of the artists and this is made clear at the end of the video. The concept is very easy to understand and my view is that the video is about how people, lives and everything changes throughout our lives and it is showing younger versions of them but how they can still fall in love - the only thing that doesn't change.




This video is about role reversals and the story is put to the audience by a good use of costume, facial expressions and body language. The visuals run parallel with the lyrics and this creates a story as it is a narrative song. Lots of close-ups are used to show Beyoncés facial features and how attractive she is. This creates an "icon" for her target audience who inspire to be like her.



Finally, Katy Perry's 'Thinking of You' is an excellent video as it is very emotional but not too much that the audience find it too hard-hitting. It has a 1940's theme and this is clearly seen by the costumes, mise en scene and the camera filters. I like it because it opens the audience up to a whole different era of time and those of the older generation can relate and reminisce and those younger can get a small insight to what it was like and how different it is to the 21st century.