Brand Guidelines

Below is a run through of my Artists brand identity and guidelines. This is necessary to create in order for my print based and marketing material would be recognisable and have a running theme throughout from colours, to fonts and image styles. The main aim of brand guidelines is to make my artists advertising and productions consistent and easily identifiable.

Equipment List and Borrowing Forms

I needed to create a list of all the equipment that I needed to enable me to film my music video. I noted everything down and then had to ask sir for the equipment that I did not own and would have to borrow. I then signed an agreement with Mr Fisher which allowed me to use the various bits of equipment for a set amount of days.

Production Post 23 - Survey Monkey

Survey Monkey Feedback

I created a questionnaire on www.SurveyMonkey.com which enabled me to add questions to a survey and send this around electronically and post it online on social media websites. The main purpose of this was to gain constructive feedback on my music video and find out the areas that needed improvements or that didn't work so well.

Production Post 22 - Changes to my Idea

This week I have made a few posts highlighting the changes I have made to my music video from my initial ideas. I decided to do this so that it clarified exactly why I changed my idea and why the final product would have looked so completely different to the initial ideas. I also completed my first draft of my video and exported it using Vimeo.com

1st Draft of Music Video

Here is my two first drafts of my final music video, there are sections that I intend on changing and replacing but it is coming together nicely. You can see the difference from my draft to my final video and the parts that I have replaced make the video look 100x better. I have also added in a title screen of the song and artist in my final video as opposed to this version. It makes it look more professional and realistic.
The second one I have uploaded is a slightly improved version but they are very simliar. The second one is more like my final one as I have only changed two sections in it.

Idea Alterations

Over the half term I have met up with my main female protagonist in my video and have arranged the final days for filming the remaining scenes. The scenes left to film are the Chinese lantern scene and the dancing scene. I have got together all the props I need; 10 Chinese lanterns which are multi-coloured, a big ball gown for the dancing scene and female suit for the mirror dancing scene.

I am going to do a mirrored performance in two separate shots. I am getting Mollie to dress in her big purple gown and do an entire routine by herself in a blacked out room. I then want her to scrape her hair back, wear natural make-up and black trousers and blazer jacket. She will then perform the exact same steps as before and I will cut between them to help create the illusion that they are separated partners.

The dates I am filming the dance scene is 17th October and 31st October
I am filming the garden Chinese lantern scene on 7th November

Locations

Here are a few photos of the locations I have shot my footage in. You can see how the scene looked from a distance but how different it can look when close up shots are used. As the majority of my shots are close and mid-shots, it meant that I only had to pick a small area of location as it wouldn't all be seen in the shot.