VIVA
VIVA is a free-to-air music television channel, it's first broadcast was on 1 December 1993 in Germany. The channel is led by Time Warner, Sony Television, EMI Music and Polygram Records.
The channel recruited
DoRo Productions, producers of music videos for notable acts such as
Queen,
The Rolling Stones,
David Bowie, in the design of the music channel. VIVA became an immediate success with the audience, while ultimately providing German artists with a music channel that could help expose their music to the German audience. This popularity then spread worldwide.
The concept behind VIVA originated in 1992, when major record labels were frustrated by MTV Europe's decision to program mostly English-language music videos to the German markets, in what was perceived as its refusal to play major German-speaking artists. Time Warner, Peter Bogner analyzed MTV's market position as vulnerable, and "while MTV is betting on a diet of pure Anglo-American video clips, VIVA should broadcast at least 40% more German music."After many years of fierce competition for audience share,
MTV Networks Europe acquired VIVA on
14 January 2005 after it had outran its own efforts for better ratings. MTV today operates VIVA channels across
Europe, in
Austria,
Germany,
Hungary,
Ireland,
Poland,
Switzerland and the
United Kingdom.
4Music4Music is a music entertainment channel in the United Kingdom. The channel launched on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel within the Box Television network.The channel launched with an
on-screen countdown counting down from ten minutes down to zero. During the countdown, clips from popular music videos were faded through the screen including clips from promotions for the channel.
The channel then launched at 7pm with a promotional advert for the channel then fading into
"Davina and Steve's 20 Big Ones"; the first song at number 20 being "The Pretender" by The
Foo Fighters and
Kylie Minogue's "Can't Get You Out Of My Head" at number 1.
4Music has coverage at festivals during the Summer, with highlights repeated frequently throughout the Summer. The channel also has stages at both events. At
T4 on the Beach since 2007 (renamed the "T4 and 4Music Stage" in 2010) and at the
V Festival since 2005 (then known as the "Channel 4 Stage", renamed to the
"4Music Stage" in 2008).
MTVMTV, is an American cable television channel that launched on Saturday, August 1, 1981. The original purpose of the channel was to play music videos guided by Benjamin Wicker accompanied by Chittum and Bolt known as VJs. In its early years MTV's main target demographic were young adults but today, MTV primarily broadcasts are targeted at adolescents and teenagers.MTV has spawned numerous sister channels in the U.S. and affiliated channels internationally, some of which have gone independent. MTV's influence on its audience, including issues related to censorship and social activism, has been a subject of debate for years.
MTV launched with the words
"Ladies and gentlemen, rock and roll," spoken by John Lack, and played over footage of the first Space Shuttle launch countdown of
Columbia, which took place earlier that year, and of the launch of Apollo 11. Those words were immediately followed by the original MTV theme song, a crunching classical tune composed by
Jonathan Elias and John Petersen, playing over photos of the Apollo 11 moon landing, with the flag featuring MTV's logo changing various colors, textures, and designs.
As MTV expanded, music videos were no longer the centerpiece of its programming. Conventional TV shows came to replace the VJ-guided music video programming. Today, MTV presents a wide variety of non-music-related television shows aimed primarily at the 12 to 18-year-old demographic.
I think the target audience for my music video is likely to be females aged 15-30. This is because the song is about both performing and love so will be attracted by both ends of the target audience. I think that the concept of the song fits more to a female audience as it is from a females point of view and her love story. The lyrics are about putting faith in someone you love and finding that person - this will inspire young girls about the stereotypical fairy tale love story and also relate to those older women who have their own love lives and stories.
