Audience Psychographics and Demographics

I think the target audience for my music video is likely to be females aged 15-30. This is because the song is about both performing and love so will be attracted by both ends of the target audience. I think that the concept of the song fits more to a female audience as it is from a females point of view and her love story. The lyrics are about putting faith in someone you love and finding that person - this will inspire young girls about the stereotypical fairy tale love story and also relate to those older women who have their own love lives and stories.

As a big part of the target audience is young adults, the majority of them won't have experienced the working life and will not be associated with a social class as they will still be in full-time education. However for the older members of my target audience, they would most likely would fit into the social classes B-C2 with skilled, managerial positions. I think the younger members of the audience would seek an insight into the lyrics by looking up to their parents or those at the older end of the target audience.

I can imagine that the music video and song would appeal to the majority of young girls as well as many girls at the older end of the audience I am targeting. As the song is of the pop genre, deriving from 'popular', the artist is going to have mainstream success and likability. Therefore the psychographics of my audience would be 'mainstream' and I think that they would be looking out for the type of music that is topping the charts but also keeping up with trends. 

Production Post 9 - Hair Styles

Last lesson I was trying to find hairstyles which I wanted to recreate on Mollie. I want her hair in a high messy bun as she walks into the studio so was trying to find the perfect style that looks attractive but also messy and casual. She then unties her hair in the studio long curly/wavy hair is seen - I haven't decided whether to have it half up, half down or not yet. I will create these waves with the use of heated rollers which give a natural bounce to your hair along with lots of volume and umph! When Mollie is performing the final routine all dressed up in her glamorous outfit, I want her hair to be long and curly but neater than it was in the studio so it looks more professional and glam.

Research into the Band

This prezi is an insight into the band of Florence + The Machine and their successes, members and other facts. This will help me when creating my music video as I can really understand the band of who I am researching and get a clear indication of their perspective of their songs and how they want them portrayed. 

Research into Music Labels

Production Post 8 - Outfit Ideas

Since I've been back at school, I have began to finish up all my research tasks in order for me to gather all the necessary information and knowledge so I can crack on with the planning and construction stages of the task. Over the past week I have also been looking out for outfits that I could possibly use in my music video and get my dancer, Mollie, to wear. I am trying to get a few outfit ideas each week leading up to the shooting so I can have a variety of choices and see what one looks the best on camera. I will upload a video when I have found all the desired looks and put them together so it's clear what sort of look I am aiming to achieve through the costumes.

Music Video Directors (3)

Jake Nava 
Is an English music video and film director  His videos for Adele "Someone Like You" and Kayne West "Moster" landed him 5th place in Entertainment Weekly's Top 10 Music Video Directors in 2011.
He is known for his collaborations with Beyoncé for "Crazy in Love" and "Single Ladies" which was recently listed as #3 in The 25 Most Influential Music Videos of all time. 
Jake has worked with many celebrities from the music, fashion, film, & sporting worlds including Georgia May Jagger, Jay-Z, Shakira, David Beckham, Maria Sharapova, Lisa Maffia, Jessica Alba, Janet Jackson, Kate Moss, Naomi Campbell, Cindy Crawford, Halle Berry and the cast of Glee in a TVC for US Vogue magazine’s charity FNO. 


Paul Hunter

Notable Videos: D'Angelo – “Untitled (How Does It Feel);” Christina Aguilera/Lil' Kim/Mýa/Pink – “Lady Marmalade;” Notorious B.I.G. – “Hypnotize”. Hunter started his career shooting spec commercials, and went on to direct one of Michael Jackson’s final music videos from his last album, Invincible. Hard work will get you everywhere.

Spike Jonze

Notable Videos: Kanye West - “Flashing Lights;” The Pharcyde - “Drop;” Björk – “It's Oh So Quiet”

Jonze has a unique style to his filming. Maybe it’s his dual role as a big-budget movie director as well, but his videos always have a cinematic feel. Turning Biggie, Puff, and Faith Evans into swagged-out toddlers in the “Sky’s The Limit” video? Genius.

Production Post 7 - Camera Equipment